Strategy · Generosity · Impact · AI Innovation

Greater impact happens in good company.

In Good Company brings strategy, philanthropy, organizational problem-solving, technology, and practical AI together to help purpose-driven leaders make better decisions, strengthen relationships, and move important work forward.

Maddie Brown in conversation with students
Expertise without distance.
Built for organizations with purpose
  • Nonprofits & foundations
  • Colleges & universities
  • Churches & faith-based organizations
  • Community & civic organizations
  • Mission-driven businesses
  • Executives, boards & development leaders
Sound familiar?

“We know something needs to change. We need someone experienced to help us figure out the right move.”

That is usually the moment people call. You have capable people in place. What you need is an experienced outside perspective to solve an important problem, navigate change, or pursue an opportunity that is too important to approach casually.

  • 01You know something needs to change, but you cannot clearly define the next step.
  • 02Your fundraising lacks focus, consistency, or measurable progress.
  • 03You have an important opportunity but limited internal capacity.
  • 04You need an outside perspective before making a costly decision.
  • 05You are considering a CRM transition or a major technology investment.
  • 06You want to use AI responsibly but do not know where it will create real value.
  • 07You need someone who can see the full picture and translate it into an executable plan.
01 · Philanthropy, Fundraising & Partnerships

Raise more, with relationships that last.

Fundraising does not end when the gift arrives. In Good Company helps organizations build stronger revenue strategies, philanthropic relationships, and partnerships that advance their missions and communities, with the discipline to sustain them.

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Maddie Brown

Fundraising Assessments

Development planning and a clear read on where you stand and what should happen next.

Major Gifts & Pipeline

Donor pipeline, portfolio, and prospect-management strategy that keeps momentum visible.

Partnerships

Corporate, foundation, community, employer, workforce-development, and education partnerships.

Grant Strategy

Funding positioning and grant development aligned to real priorities.

Stewardship & Donor Experience

Recognition, reporting, communications, and impact storytelling that deepen trust.

Campaigns & Cases for Support

Campaign planning, sponsorships, naming opportunities, and fundraising metrics and systems.

02

Clear plans.
Practical systems.
Measurable progress.

02 · Organizational Strategy & Implementation

Turn priorities into plans people can actually execute.

Leaders rarely lack ideas. They lack clear plans, practical systems, and the structure to see them through. In Good Company helps turn complex priorities and periods of change into measurable progress.

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Strategic Planning

Prioritization, opportunity assessment, and organizational and executive strategy.

Program & Initiative Design

Workforce-development programs, new initiatives, business cases, and KPI frameworks.

Process & Workflow Improvement

Redesigning how the work happens so it becomes clearer and more effective.

Governance & Decision Rights

Roles, responsibilities, and decision-making that people understand and follow.

Change Management

Adoption planning, SOPs, playbooks, knowledge management, and transition planning.

Project Leadership

Special projects, cross-functional leadership, and fractional strategic capacity.

03 · Executive Communications & Engagement

Say it clearly. Bring people with you.

Important work moves when leaders can communicate it well. In Good Company helps leaders strengthen key relationships, align stakeholders, and move boards, donors, staff, and partners toward informed decisions.

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Maddie Brown speaking with a group of students

Executive & Board Messaging

Messaging for executives, boards, donors, and stakeholders that lands the way you intend.

Proposals & Presentations

Proposals, presentations, speeches, correspondence, talking points, and Q&A.

Impact Narratives

Fundraising, organizational, and impact stories that make the work human and persuasive.

Stakeholder Alignment

Discovery, engagement, and alignment across leadership, board, staff, and partners.

Retreats & Facilitation

Planning sessions, retreats, and strategic conversations with structure and follow-through.

Positioning & Voice

Value propositions, voice and tone, and thought-leadership and content strategy.

04

No hype.
No gimmicks.
Real value.

04 · AI, Data & Technology

Use AI and technology where it actually helps.

No hype, no gimmicks. In Good Company helps organizations make sound technology decisions, use data more effectively, and adopt AI where it creates genuine value for the people doing the work.

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AI Readiness & Governance

Opportunity, feasibility, and governance assessments plus responsible adoption roadmaps.

Practical AI Training

Hands-on training and organizational AI fluency for people without technical backgrounds.

Workflow & Automation

Workflow design, prompt systems, automation, and applied AI toolkits for everyday work.

CRM Readiness & Selection

Requirements, evaluation, selection, and client-side conversion advisory.

Data & Migration

Data readiness, migration planning, integrity, and governance before it gets expensive.

Reporting & Dashboards

KPIs, dashboards, decision-support tools, and adoption of new ways of working.

Why In Good Company

Fundraising consultants don’t understand the systems. Technology consultants don’t understand the giving. In Good Company understands both, and translates between them.

Sixteen years raising the money and building the systems that track it.
Ways to work with In Good Company

Six ways to engage.

Every engagement is shaped around the work in front of you. Scope, deliverables, timing, and investment are defined together before anything begins.

One-to-one advisory · strategy sessions · studio and workshop engagements · facilitated retreats · assessments · project consulting · embedded project leadership · in person · virtual · hybrid

How we think and how we work

One consistent approach.

Four core services. Six ways to engage, each customized to you. Hundreds of possible deliverables. Underneath all of it, the same simple framework and the same three moves.

The framework

Strategy · Systems · Story

  • StrategyWhat should we do, and why?
  • SystemsHow will the work happen consistently and effectively?
  • StoryHow will people understand it, connect to it, and act?
The method

Assess · Align · Advance

  • AssessUnderstand the current state, opportunity, people, evidence, and constraints.
  • AlignEstablish priorities, decisions, strategy, roles, and direction.
  • AdvancePut the work into motion through implementation, communication, systems, training, and support.

Listen carefully. Think clearly. Work collaboratively. Make progress. The goal is never to make you dependent. Clients leave with a clear plan, useful tools, and the ability to keep going on their own.

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Maddie Brown, Founder & Principal of In Good Company
Meet Maddie

Experience matters. So does how you work with people.

Maddie Brown · Founder & Principal

Maddie Brown spent more than sixteen years in higher-education and nonprofit leadership, including development roles at the LSU Foundation and Baton Rouge Community College Foundation. She understands the relationships that inspire generosity and the systems that help good intentions become meaningful results.

A fundraiser by trade and an AI enthusiast by curiosity, she helps professionals without technical backgrounds make sense of emerging tools and reclaim time for the work, and people, that matter. Her guiding question is simple: “Can we make this easier and still make it excellent?”

More about Maddie
Start a conversation

What are you working on?

Tell me about the opportunity, challenge, or idea in front of you. We can decide together whether In Good Company is the right company to help. No pitch, no pressure.

What happens next
  1. I read your note and reply within two business days.
  2. We schedule a short conversation about what you are trying to move forward.
  3. If it is a fit, you receive a written proposal with scope and investment before deciding anything.

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